What about mini disruptions?

What about mini disruptions?

Does disruption always have to be big? Disruption according to Professor Clayton Christensen and others is always a large, earth shattering event. The most popular examples say Uber is cited as disrupting an entire industry. But what about smaller disruptions? To use...

The business-as-usual trap

Here’s the problem In my experience as an Innovation Consultant I have noticed that medium to large organisations tend to do one thing very well. They might have been started with a breakthrough idea but after a while the need for efficiency takes over....

Let the battle of customer experiences begin

It’s the new marketing battleground Customer experiences. It’s the place where customers hearts and minds are won. The arena is hard-fought and continually changing. For example: How does a movie cinema compete with Netflix? The answer is through offering...

The best way to prevent being disrupted

The 100% better customer experience You can hope that you won’t be disrupted. Or you can ignore it (good luck). Or lobby for more regulation (e.g. taxi industry). Or you can face reality. Disruption is coming to your brand, business or industry soon. And when it...

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