Let’s start thinking about disrupting as a verb
Here is the problem with disruption.
We talk about it as a noun.
A thing, a startup, a movement or an event.
This is true.
But it’s more than that.
What if we start to talk about it as a verb.
Like marketing, selling, meeting etc.
This means that it becomes an active process.
A process that can be learned and applied to a range of activities.
It also means that it is constant and continuous.
For example, Facebook is disrupting Youtube yet is being disrupted by Snapchat.
The key point is this — Everyone is in the process of disrupting everyone else.
Disruption is not just a once-off event that happens every now and again.
It’s a living, organic process.
Just like in nature, out with those organisms that do not fit with a changing landscape.
Videos are out – Pay TV is in — now Netflix is the dominant species.
Welcome to the new normal — Disrupting.
It’s the new game in town.
And as an innovation consultant I would love yo help you play to win!