by Dr Ken Hudson | Dec 18, 2015 | Creative Thinking Techniques, Disruption, Employee Experience, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to reinvent your product, brand, business or career, SME's
It’s the new marketing battleground Customer experiences. It’s the place where customers hearts and minds are won. The arena is hard-fought and continually changing. For example: How does a movie cinema compete with Netflix? The answer is through offering...
by Dr Ken Hudson | Dec 16, 2015 | Disruption, How to become a creative leader
Has Donald Trump Ubered the rest of the candidates? Lets be clear. This is not an endorsement of Donald Trump. In fact I am totally against most if not all of his policies. But … He is certainly disrupting the Republican election for their next presidential candidate....
by Dr Ken Hudson | Dec 15, 2015 | Creative Thinking Techniques, Disruption, Employee Experience, How to become a creative leader, How to grow your Revenue, How to reinvent your product, brand, business or career
The 100% better customer experience You can hope that you won’t be disrupted. Or you can ignore it (good luck). Or lobby for more regulation (e.g. taxi industry). Or you can face reality. Disruption is coming to your brand, business or industry soon. And when it...
by Dr Ken Hudson | Dec 8, 2015 | Disruption, How to become a creative leader, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career, Workshop Facilitator
Start your disruption planning process here We have all been taught to do a SWOT (i.e. strengths, weaknesses, opportunities & threats) as part of most planning processes. It provides a powerful snapshot as to where a business or brand is and where it might go in...
by Dr Ken Hudson | Dec 8, 2015 | Disruption, How to become a creative leader, How to grow your Revenue, How to reinvent your product, brand, business or career
Are leaders blind to new, disruptive threats? I was speaking at a conference on Disruption recently and one of the hot debates was how and why did the leaders from say Kodak for example not see the looming forces of disruption coming. It seems so obvious in retrospect...
by Dr Ken Hudson | Dec 3, 2015 | Disruption, How to become a creative leader, How to reinvent your product, brand, business or career
Is this the scariest question any leader can be asked? What’s your disruption strategy? As a facilitator I have found that leaders answer this question in basically two ways. 1. Yes we have one. What does it say? Is it still relevant? Are you being disrupted now...