Reinvention rather than disruption?

Reinvention rather than disruption?

Is it time for a more positive approach to change? As an innovation consultant I like the idea of disruption. It’s the idea that nothing is permanent. Things can change. And that certain brands, businesses and people cannot dominate forever unless they remain...
What about mini disruptions?

What about mini disruptions?

Does disruption always have to be big? Disruption according to Professor Clayton Christensen and others is always a large, earth shattering event. The most popular examples say Uber is cited as disrupting an entire industry. But what about smaller disruptions? To use...

Let the battle of customer experiences begin

It’s the new marketing battleground Customer experiences. It’s the place where customers hearts and minds are won. The arena is hard-fought and continually changing. For example: How does a movie cinema compete with Netflix? The answer is through offering...

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