by Dr Ken Hudson | Dec 23, 2015 | Creative Thinking Techniques, Disruption, How to become a creative leader, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career, SME's, Workshop Facilitator
Here’s the problem In my experience as an Innovation Consultant I have noticed that medium to large organisations tend to do one thing very well. They might have been started with a breakthrough idea but after a while the need for efficiency takes over....
by Dr Ken Hudson | Dec 22, 2015 | Customer Experience, Disruption, Employee Experience, How to improve your Sales & Marketing
It trumps price every time This is a short story. I was at a dinner party last night and the lady next to me introduced herself. As it turns out she runs a small business and was telling me about her recent experience in obtaining a loan ($40k). She went to one of the...
by Dr Ken Hudson | Dec 21, 2015 | Creative Thinking Techniques, Disruption, How to become a creative leader, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career
20-20 Cricket has reinvented the game of cricket For those that are not familiar, 20 – 20 cricket is a shortened form of the game that has proved massively popular with fans, television ratings and attracted new people to the game. It’s fast, energising...
by Dr Ken Hudson | Dec 18, 2015 | Creative Thinking Techniques, Disruption, Employee Experience, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to reinvent your product, brand, business or career, SME's
It’s the new marketing battleground Customer experiences. It’s the place where customers hearts and minds are won. The arena is hard-fought and continually changing. For example: How does a movie cinema compete with Netflix? The answer is through offering...
by Dr Ken Hudson | Dec 15, 2015 | Creative Thinking Techniques, Disruption, Employee Experience, How to become a creative leader, How to grow your Revenue, How to reinvent your product, brand, business or career
The 100% better customer experience You can hope that you won’t be disrupted. Or you can ignore it (good luck). Or lobby for more regulation (e.g. taxi industry). Or you can face reality. Disruption is coming to your brand, business or industry soon. And when it...
