Innovation does not always have to be big

Innovation does not always have to be big

Small changes can have a big impact I have been working recently with various Adidas team’s throughout Asia. One of the key messages that seems to resonate with them is the idea that innovation does not always have to be big. Innovation also does not need to be...
Why design thinking is a good idea

Why design thinking is a good idea

Creative Design Thinking @Speed I have been a recent convert to Design Thinking. Yes I know it has been around for a while but I have been really studying this approach and there are many aspects of this way of solving problems that I really like. Here are some of the...
Here’s how to find new ideas

Here’s how to find new ideas

Don’t wait for new ideas to emerge – go and search for them! One of my favourite and most popular aspects of my creative thinking, speed thinking and innovation workshops and courses are the field visits. This is where I ask the group to visit say a...
Wouldn’t it be awesome if …

Wouldn’t it be awesome if …

Asking this question will open up your mind I have started to think more about the word awesome. Why? Because it seems to me that this is what customers, clients and users expect. Organisations today have to aspire to be awesome. So in my ruminations I started to ask...

Let the battle of customer experiences begin

It’s the new marketing battleground Customer experiences. It’s the place where customers hearts and minds are won. The arena is hard-fought and continually changing. For example: How does a movie cinema compete with Netflix? The answer is through offering...

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