Blog
In these posts I try and challenge, stretch and inspire new ideas & conversations.
The business-as-usual trap
Constantly challenge any business-as-usual approach.
Why the customer experience is so important
It trumps price every time. This is a short story…
What about Twenty 20 Football?
20-20 Cricket has reinvented the game of cricket For those that are not familiar, 20 - 20 cricket is a shortened form of the game that has proved massively popular with fans, television ratings and attracted new people to the game. It's fast, energising and very...
Let the battle of customer experiences begin
It's the new marketing battleground Customer experiences. It's the place where customers hearts and minds are won. The arena is hard-fought and continually changing. For example: How does a movie cinema compete with Netflix? The answer is through offering a different...
Is Donald Trump an example of disruption?
Has Donald Trump Ubered the rest of the candidates? Lets be clear. This is not an endorsement of Donald Trump. In fact I am totally against most if not all of his policies. But … He is certainly disrupting the Republican election for their next presidential candidate....
The best way to prevent being disrupted
The 100% better customer experience You can hope that you won't be disrupted. Or you can ignore it (good luck). Or lobby for more regulation (e.g. taxi industry). Or you can face reality. Disruption is coming to your brand, business or industry soon. And when it...
How to do a disruption SWOT
Start your disruption planning process here We have all been taught to do a SWOT (i.e. strengths, weaknesses, opportunities & threats) as part of most planning processes. It provides a powerful snapshot as to where a business or brand is and where it might go in...
Why do leaders miss the disruption gorilla?
Are leaders blind to new, disruptive threats? I was speaking at a conference on Disruption recently and one of the hot debates was how and why did the leaders from say Kodak for example not see the looming forces of disruption coming. It seems so obvious in retrospect...
What’s your disruption strategy?
Is this the scariest question any leader can be asked? What's your disruption strategy? As a facilitator I have found that leaders answer this question in basically two ways. 1. Yes we have one. What does it say? Is it still relevant? Are you being disrupted now (e.g....