by Dr Ken Hudson | Jan 5, 2016 | Creative Thinking Techniques, Customer Experience, Disruption, Employee Experience, How to become a creative leader, How to boost your productivity, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session, SME's, Workshop Facilitator
Asking this question will open up your mind I have started to think more about the word awesome. Why? Because it seems to me that this is what customers, clients and users expect. Organisations today have to aspire to be awesome. So in my ruminations I started to ask...
by Dr Ken Hudson | Jan 3, 2016 | Disruption, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career, SME's, Workshop Facilitator
Does disruption always have to be big? Disruption according to Professor Clayton Christensen and others is always a large, earth shattering event. The most popular examples say Uber is cited as disrupting an entire industry. But what about smaller disruptions? To use...
by Dr Ken Hudson | Dec 23, 2015 | Creative Thinking Techniques, Disruption, How to become a creative leader, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career, SME's, Workshop Facilitator
Here’s the problem In my experience as an Innovation Consultant I have noticed that medium to large organisations tend to do one thing very well. They might have been started with a breakthrough idea but after a while the need for efficiency takes over....
by Dr Ken Hudson | Dec 22, 2015 | Customer Experience, Disruption, Employee Experience, How to improve your Sales & Marketing
It trumps price every time This is a short story. I was at a dinner party last night and the lady next to me introduced herself. As it turns out she runs a small business and was telling me about her recent experience in obtaining a loan ($40k). She went to one of the...
by Dr Ken Hudson | Dec 18, 2015 | Creative Thinking Techniques, Disruption, Employee Experience, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to reinvent your product, brand, business or career, SME's
It’s the new marketing battleground Customer experiences. It’s the place where customers hearts and minds are won. The arena is hard-fought and continually changing. For example: How does a movie cinema compete with Netflix? The answer is through offering...
