by Dr Ken Hudson | May 4, 2016 | Creative Thinking Techniques, Disruption, How to accelerate idea generation, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to reinvent your product, brand, business or career, How to run an awesome Brainstorming Session
Don’t wait for new ideas to emerge – go and search for them! One of my favourite and most popular aspects of my creative thinking, speed thinking and innovation workshops and courses are the field visits. This is where I ask the group to visit say a...
by Dr Ken Hudson | Apr 23, 2016 | Creative Thinking Techniques, Customer Experience, Employee Experience, How to become a creative leader, How to improve your Sales & Marketing
It’s Awesome It’s the ultimate consumer response. It’s the highest consumer compliment. It’s recognition that a brand or business has connected with it’s customers in a way which is well – awesome. It’s an expression which escapes a tight definition...
by Dr Ken Hudson | Apr 13, 2016 | Creative Thinking Techniques, Disruption, How to accelerate idea generation, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career, How to run an awesome Brainstorming Session, Workshop Facilitator
Here are 3 ways to Think Big I just read an ad about a new innovation position with a big company. In the ad which was filled with lots of awesome words, was a description of the person they were looking for: We need someone who can think big … This started me...
by Dr Ken Hudson | Mar 7, 2016 | Creative Thinking Techniques, Customer Experience, Disruption, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career, How to run an awesome Brainstorming Session, Workshop Facilitator
What I like about the Lean Startup approach The Lean Startup approach or movement has many aspects which I like. – there is an emphasis on the customer rather than just the technology – having early consumer feedback is invaluable – the idea of...
by Dr Ken Hudson | Mar 4, 2016 | Creative Thinking Techniques, Disruption, How to become a creative leader, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career, How to run an awesome Brainstorming Session, Workshop Facilitator
What is reinvention? Leaders often ask me what is the difference between innovation, reinvention and disruption? Sometimes you just need a good analogy to explain a concept. Lets imagine that you have just purchased a new home. You have 4 options: 1. No nothing and...
by Dr Ken Hudson | Feb 15, 2016 | Customer Experience, Disruption, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career
Strategy 1 – Become more like a Startup This post is for any manager or leader in an established organisation that might face the threat of disruptive innovation. Which is nearly every industry. But this begs the question, what can a leader do to prevent being...
