It’s the ultimate consumer response.
It’s the highest consumer compliment.
It’s recognition that a brand or business has connected with it’s customers in a way which is well – awesome.
It’s an expression which escapes a tight definition but is universally understood.
Its the new customer experience benchmark.
It’s the pathway to more success.
It’s the only way to keep disruptive forces at bay.
It’s the way to ensure your customers come back again and again.
It’s a new language for business people.
It’s a new way of thinking.
It should be the new goal of every startup, business owner, team and organization.