Let the battle of customer experiences begin

It’s the new marketing battleground Customer experiences. It’s the place where customers hearts and minds are won. The arena is hard-fought and continually changing. For example: How does a movie cinema compete with Netflix? The answer is through offering...

The best way to prevent being disrupted

The 100% better customer experience You can hope that you won’t be disrupted. Or you can ignore it (good luck). Or lobby for more regulation (e.g. taxi industry). Or you can face reality. Disruption is coming to your brand, business or industry soon. And when it...

Why business owners should see The Martian

The best business movie of the year is not about business There is a new movie in town called The Martian which all business owners should see. It’s not about business. But it’s a wonderful movie about many of the qualities that make small and medium...

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