by Dr Ken Hudson | Aug 21, 2018 | Customer Experience, Disruption, Exponential Thinking, How to become a creative leader, SME's
Do we need some new thinking around the customer experience? Should we be thinking about enhancing the customer experience as a series of ‘S’ Curves? S Curves (short for Sigmoid Curves) were popularised by management writer Charles Handy. He writes, “the...
by Dr Ken Hudson | Apr 23, 2018 | Conference Speaker, Customer Experience, Employee Experience, How to improve your Sales & Marketing, SME's
Thank You! That’s right. It’s when the consumer, customer or client says thank you. It could be Thank you for: – solving a problem I have – anticipating a need – listening to me – going out of your way to help me – doing...
by Dr Ken Hudson | Jun 22, 2017 | Disruption, Disruptive Innovation, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing
What is the Three Horizons Framework? In 1999, the book — The Alchemy of Growth was published. It’s authors Mehrdad Baghai, Stephen Coley and David Clark studied a number of high growth organisations and as a result developed The Three Horizons Framework....
by Dr Ken Hudson | Feb 10, 2017 | Creative Thinking Techniques, Disruption, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to reinvent your product, brand, business or career, SME's, Speed Thinking
Why Speed Wins Speed is the new black. It’s becoming the new consumer and customer expectation. In a time-poor, interrupted world, why do I have to wait? This emphasis on speed is compounded because of Google for example. What is the capital of Australia for...
by Dr Ken Hudson | Sep 19, 2016 | Creative Thinking Techniques, Customer Experience, Disruption, How to become a creative leader, How to improve your Sales & Marketing
Dumb vs Smart Products I was just reading an article about the Australian Air Force operating in the Middle East. Every plane was carrying a smart bomb which according to the article could mean that a pilot could drop a bomb from 20,000 feet from some 20 miles away...
