by Dr Ken Hudson | Jun 14, 2013 | Creative Thinking Techniques, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
The Power of 3 For 10 years I was a part-time lecturer at a Business School in Sydney (UTS). During that time I created and taught a subject which i called Marketing Creativity. I became frustrated with the logical, linear marketing strategies developed by the...
by Dr Ken Hudson | May 21, 2013 | Creative Thinking Techniques, How to become a creative leader
According to a 2010 IBM study among 1500 CEO’s, creativity is the most important quality for success. If this is the case it might be a good idea to check whether you are a creative leader. Try this quick quiz. Do you: 1. Play around with ideas before deciding...
by Dr Ken Hudson | May 21, 2013 | Creative Thinking Techniques
Creativity is a skill. To be sure, some are better equipped than others but everyone has this innate ability. If you accepts this proposition then it begs the question how can i become more creative? For me the answer is like any other skill — by practicing. For...
by Dr Ken Hudson | Mar 29, 2013 | Creative Thinking Techniques
Marketing and product managers often say they need a range of ‘out-of-the-box’ ideas to develop new products and to boost their brand or business. But how do you create an out of the box idea? Brainstorming for all its popularity rarely produces such an idea. Nor does...
by Dr Ken Hudson | Feb 3, 2013 | Creative Thinking Techniques, How to run an awesome Brainstorming Session, Workshop Facilitator
Here are some more tips to help you facilitate an awesome brainstorming or ideation session. Tip No: 51. Encourage everyone in the session to use phases such as what i find interesting about your ideas are.. Or what is original about your idea...
