by Dr Ken Hudson | Dec 18, 2015 | Creative Thinking Techniques, Disruption, Employee Experience, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to reinvent your product, brand, business or career, SME's
It’s the new marketing battleground Customer experiences. It’s the place where customers hearts and minds are won. The arena is hard-fought and continually changing. For example: How does a movie cinema compete with Netflix? The answer is through offering...
by Dr Ken Hudson | Dec 8, 2015 | Disruption, How to become a creative leader, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career, Workshop Facilitator
Start your disruption planning process here We have all been taught to do a SWOT (i.e. strengths, weaknesses, opportunities & threats) as part of most planning processes. It provides a powerful snapshot as to where a business or brand is and where it might go in...
by Dr Ken Hudson | Nov 29, 2015 | Disruption, How to become a creative leader, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career
What to do when you have been disrupted? Test cricket matches played over 5 days have been around for over 150 years. Yet dwindling crowds has suggested that they were showing all the signs of disruption. One day cricket then the 20:20 version provided a seemingly...
by Dr Ken Hudson | Nov 26, 2015 | Creative Thinking Techniques, Disruption, How to become a creative leader, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career, How to run an awesome Brainstorming Session, Workshop Facilitator
A,B,C,D…… What’s the next letter in this pattern? It’s of course the letter ‘E’ according to the alphabet we are all familiar with. The Alphabet is a pattern. Our brain likes to think in patterns because it’s more efficient....
by Dr Ken Hudson | Nov 23, 2015 | Disruption, Employee Experience, How to become a creative leader, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career
Is Test Cricket another example of Disruption? Test Cricket has been played for over a 100 years. It was considered the ultimate test of cricketing ability over 5 days – hence the name Test Cricket. But lately audiences and players are voting with their feet....
by Dr Ken Hudson | Sep 22, 2015 | Disruption, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career
Competitors are no longer right in front of you In the pre-disruption days, competition were defined by what industry a company belonged to. Banks competed against other banks for example and whilst every player was not happy this demarkation did suggest that at least...
