by Dr Ken Hudson | Sep 11, 2014 | How to become a creative leader, How to innovate in a fast, simple and low risk way
It’s all in their name A — Awesome — Apple aspire to make awesome new products. As Steve Jobs famously said — we are here to make a dent in the universe. P — Personality — Every new product is an extension of and reflects the Apple...
by Dr Ken Hudson | Sep 10, 2014 | How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
The Apple approach to innovation Apple has just launched a new iphone 6 and Apple Watch to great fanfare. As expected this launch created a great deal of buzz around the world. It appears from the early reaction that employees, consumers and investors are all excited...
by Dr Ken Hudson | Sep 1, 2014 | How to become a creative leader, How to innovate in a fast, simple and low risk way
Want to build a more innovative culture — celebrate the past I walked past my local McDonald’s outlet recently and I noticed the wall next to the serving counter with all the past innovation achievements of McDonald’s. It was quite impressive. A...
by Dr Ken Hudson | Sep 1, 2014 | How to become a creative leader, How to innovate in a fast, simple and low risk way
How some customers can influence others I love this example of what I call small wins innovation. At the COMO hotel in Melbourne behind the desk where you check in (or out) there are a few whiteboards. The staff can write welcome messages. Or as in this case a member...
by Dr Ken Hudson | Aug 28, 2014 | Creative Thinking Techniques, Employee Experience, How to become a creative leader, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session
A meeting you will love to attend My cousin works for a major television station. I was chatting to her the other day and she mentioned that she had to run to attend a 10.00am daily meeting to discuss the night’s program. She told me that this short, sharp...
by Dr Ken Hudson | Aug 27, 2014 | Creative Thinking Techniques, How to become a creative leader, How to innovate in a fast, simple and low risk way
Creativity today has to be SMART With the rise of smart products it also makes sense for creativity itself to be smart. Simply being creative for creativity’s sake may be fun and personally rewarding. But in an applied setting it is often a waste of time and...
