The monday morning new ideas meeting

A meeting you will love to attend My cousin works for a major television station. I was chatting to her the other day and she mentioned that she had to run to attend a 10.00am daily meeting to discuss the night’s program. She told me that this short, sharp...

What would you create if you weren’t afraid?

What would you do if you weren’t afraid? This provocative question was first posed by author Spencer Johnson. Spencer wrote a number of books and perhaps his most famous one was Who Moved My Cheese? I love this question. It suggests what hold most of us back is...

What innovators can learn from the share a coke campaign

The Share a Coke campaign In 2011, Coca-Cola in Australia was facing a more aggressive and crowded market-place. It briefed a number of agencies to come up with a new campaign idea that would increase consumption of Coca-Cola over the summer period and get people...

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