How some customers can influence others

I love this example of what I call small wins innovation.

At the COMO hotel in Melbourne behind the desk where you check in (or out) there are a few whiteboards.

The staff can write welcome messages.

Or as in this case a member of the INXS rock band has written a message telling everyone how much he enjoys staying at the hotel.

A simple, powerful concept.

2 key lessons for leaders, business owners & entrepreneurs

1. Identify your most important customers.

Can you harness their influence is a positive, fun and engaging way?

2. Innovation does not always have to disruptive.

Sometimes a new and different small approach can be just a powerful.

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