How some customers can influence others
I love this example of what I call small wins innovation.
At the COMO hotel in Melbourne behind the desk where you check in (or out) there are a few whiteboards.
The staff can write welcome messages.
Or as in this case a member of the INXS rock band has written a message telling everyone how much he enjoys staying at the hotel.
A simple, powerful concept.
2 key lessons for leaders, business owners & entrepreneurs
1. Identify your most important customers.
Can you harness their influence is a positive, fun and engaging way?
2. Innovation does not always have to disruptive.
Sometimes a new and different small approach can be just a powerful.