Wouldn’t it be awesome if …

Wouldn’t it be awesome if …

Asking this question will open up your mind I have started to think more about the word awesome. Why? Because it seems to me that this is what customers, clients and users expect. Organisations today have to aspire to be awesome. So in my ruminations I started to ask...

Let the battle of customer experiences begin

It’s the new marketing battleground Customer experiences. It’s the place where customers hearts and minds are won. The arena is hard-fought and continually changing. For example: How does a movie cinema compete with Netflix? The answer is through offering...

The best way to prevent being disrupted

The 100% better customer experience You can hope that you won’t be disrupted. Or you can ignore it (good luck). Or lobby for more regulation (e.g. taxi industry). Or you can face reality. Disruption is coming to your brand, business or industry soon. And when it...

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