Blog
In these posts I try and challenge, stretch and inspire new ideas & conversations.
Let the battle of customer experiences begin
It's the new marketing battleground Customer experiences. It's the place where customers hearts and minds are won. The arena is hard-fought and continually changing. For example: How does a movie cinema compete with Netflix? The answer is through offering a different...
Is Donald Trump an example of disruption?
Has Donald Trump Ubered the rest of the candidates? Lets be clear. This is not an endorsement of Donald Trump. In fact I am totally against most if not all of his policies. But … He is certainly disrupting the Republican election for their next presidential candidate....
The best way to prevent being disrupted
The 100% better customer experience You can hope that you won't be disrupted. Or you can ignore it (good luck). Or lobby for more regulation (e.g. taxi industry). Or you can face reality. Disruption is coming to your brand, business or industry soon. And when it...
How to do a disruption SWOT
Start your disruption planning process here We have all been taught to do a SWOT (i.e. strengths, weaknesses, opportunities & threats) as part of most planning processes. It provides a powerful snapshot as to where a business or brand is and where it might go in...
Why do leaders miss the disruption gorilla?
Are leaders blind to new, disruptive threats? I was speaking at a conference on Disruption recently and one of the hot debates was how and why did the leaders from say Kodak for example not see the looming forces of disruption coming. It seems so obvious in retrospect...
What’s your disruption strategy?
Is this the scariest question any leader can be asked? What's your disruption strategy? As a facilitator I have found that leaders answer this question in basically two ways. 1. Yes we have one. What does it say? Is it still relevant? Are you being disrupted now (e.g....
The dilemma- Disruption theory vs reality?
Uber is not an example of Disruption Apparently not according to Harvard Professor Clayton Christensen in the December, 2015 edition of HBR. The good professor is best remembered for coining the term disruption and developing a ground-breaking theory on how...
What is your disruption goal?
Disrupt the customer experience not the industry Everyone wants to disrupt everything. Or so it seems. Uber has disrupted the taxi industry, Amazon the book industry etc etc. But here is the problem. I don't think these companies originally set out to disrupt their...
How to respond to Disruption?
What to do when you have been disrupted? Test cricket matches played over 5 days have been around for over 150 years. Yet dwindling crowds has suggested that they were showing all the signs of disruption. One day cricket then the 20:20 version provided a seemingly...