by Dr Ken Hudson | Aug 27, 2013 | How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session, Workshop Facilitator
I recently facilitated a 2 day brainstorming and ideation session for the marketing team of a major pet care brand. This particular division sells their products predominately through vets. The aim of the workshop was to generate some breakthrough new product,...
by Dr Ken Hudson | Jul 24, 2013 | Creative Thinking Techniques, How to improve your Sales & Marketing, How to run an awesome Brainstorming Session, Workshop Facilitator
Want better, more original ideas? A good starting place is to consider what sort of mood you are in. A meta-analysis conducted by academics at the University of Amsterdam confirmed what we know intuitively: you are more creative when you are in a positive mood. The...
by Dr Ken Hudson | Jun 14, 2013 | Creative Thinking Techniques, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
The Power of 3 For 10 years I was a part-time lecturer at a Business School in Sydney (UTS). During that time I created and taught a subject which i called Marketing Creativity. I became frustrated with the logical, linear marketing strategies developed by the...
by Dr Ken Hudson | Nov 30, 2012 | Creative Thinking Techniques, How to accelerate idea generation, How to boost your productivity, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session, Speed Thinking
Groups and teams have two key tools to solve problems, generate ideas and making decisions. These are meetings and brainstorming. Yet both of these tools have pluses and minuses. But imagine if you could take the best bits of Brainstorming and mix it with the positive...
