by Dr Ken Hudson | Sep 1, 2014 | How to become a creative leader, How to innovate in a fast, simple and low risk way
How some customers can influence others I love this example of what I call small wins innovation. At the COMO hotel in Melbourne behind the desk where you check in (or out) there are a few whiteboards. The staff can write welcome messages. Or as in this case a member...
by Dr Ken Hudson | Aug 28, 2014 | Creative Thinking Techniques, Employee Experience, How to become a creative leader, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session
A meeting you will love to attend My cousin works for a major television station. I was chatting to her the other day and she mentioned that she had to run to attend a 10.00am daily meeting to discuss the night’s program. She told me that this short, sharp...
by Dr Ken Hudson | Aug 27, 2014 | Creative Thinking Techniques, How to become a creative leader, How to innovate in a fast, simple and low risk way
Creativity today has to be SMART With the rise of smart products it also makes sense for creativity itself to be smart. Simply being creative for creativity’s sake may be fun and personally rewarding. But in an applied setting it is often a waste of time and...
by Dr Ken Hudson | Aug 8, 2014 | Creative Thinking Techniques, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
The Share a Coke campaign In 2011, Coca-Cola in Australia was facing a more aggressive and crowded market-place. It briefed a number of agencies to come up with a new campaign idea that would increase consumption of Coca-Cola over the summer period and get people...
by Dr Ken Hudson | Aug 6, 2014 | Employee Experience, How to become a creative leader, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session
Big wins vs small wins innovation One of the most common questions i receive when I am running workshops with leaders on small wins innovation is this. What are the key differences between big wins innovation and small wins? Here is a quick summary: Scale: Big Wins...
