by Dr Ken Hudson | Oct 14, 2021 | Creative Thinking Techniques
Linear or straight-line thinking worked beautifully when the world seemed to react in a linear way. If sales were behind it was simply a matter (in most cases) of more resources. Increase the advertising, decrease the price or say expand the sales force. Cause and...
by Dr Ken Hudson | Oct 14, 2021 | Creative Thinking Techniques, How to become a creative leader
The fastest, easiest and simplest way to create a new idea is to switch your perspective. Imagine you are looking at a situation through your reading glasses. Switch. Now put on your sun glasses and look at the same situation. It suddenly looks different....
by Dr Ken Hudson | Dec 9, 2018 | Conference Speaker, Creative Problem Solving, How to become a creative leader, How to innovate in a fast, simple and low risk way, How to reinvent your product, brand, business or career, Workshop Facilitator
Small wins, tiny changes – big impact I have just finished reading Atomic Habits by James Clear. The 2018 book sub-title says it all – an easy and proven way to build good habits and break bad ones. In this case the author refreshingly delivers on his...
by Dr Ken Hudson | Aug 14, 2018 | Creative Problem Solving, Creative Thinking Examples, Creative Thinking Techniques, How to become a creative leader, How to run an awesome Brainstorming Session, Workshop Facilitator
Tools to generate big, new ideas Just over 10 years ago I wrote a book called The Idea Generator (Allen & Unwin). The book contains various tools to help individuals, groups and teams to create new ideas. I have tested all of these idea generation tools with...
by Dr Ken Hudson | Aug 7, 2018 | Creative Problem Solving, Customer Experience, Disruption, Employee Experience, How to improve your Sales & Marketing, SME's
Is your customer expectation gap getting bigger? My daughter showed me a new app she has been using called Shazam. It is quite amazing as the app can recognise any song that is being played on the radio for example. I loved it. I started thinking of other applications...