by Dr Ken Hudson | Jun 14, 2013 | Creative Thinking Techniques, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
The Power of 3 For 10 years I was a part-time lecturer at a Business School in Sydney (UTS). During that time I created and taught a subject which i called Marketing Creativity. I became frustrated with the logical, linear marketing strategies developed by the...
by Dr Ken Hudson | Jun 6, 2013 | How to become a creative leader, How to innovate in a fast, simple and low risk way
According to a recent BCG report among executives worldwide, 76% stated that innovation was among their top three strategic priorities, while for CEOs it was a staggering 84%. These results beg the question, how can leaders build a more creative and innovative...
by Dr Ken Hudson | Mar 15, 2013 | How to become a creative leader, How to innovate in a fast, simple and low risk way
According to Harvard professor Clayton Christensen, about 30,000 new consumer products are launched in the US every year. Of these, up to 95% fail. I need to repeat this figure because it is so staggering: 95% of new consumer products fail. How has it come to this? In...
by Dr Ken Hudson | Mar 4, 2013 | How to innovate in a fast, simple and low risk way
Everyone would like more innovation. It is the key to any successful team, brand or organisation. Innovation drives growth, new product development and staying ahead of the competition. Retailers demand it and customers expect to be delighted with new products or...
by Dr Ken Hudson | Feb 27, 2013 | How to innovate in a fast, simple and low risk way
According to a recent Booz & Co Global Survey of the top R&D spenders, “A full 46% of respondents say their companies are just marginally effective or average at generating ideas and converting them to commercial products.” This is a somewhat...
by Dr Ken Hudson | Feb 19, 2013 | How to innovate in a fast, simple and low risk way
Despite all you read, innovation is really quite simple. It consists of 5 key steps: 1. Create a range of workable concepts (i.e create, enhance and evaluate your raw ideas). 2. Test these as quickly and as cheaply as you can. 3. Measure what happens. 4. Learn from...
