by Dr Ken Hudson | Jun 14, 2013 | Creative Thinking Techniques, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
The Power of 3 For 10 years I was a part-time lecturer at a Business School in Sydney (UTS). During that time I created and taught a subject which i called Marketing Creativity. I became frustrated with the logical, linear marketing strategies developed by the...
by Dr Ken Hudson | Jun 6, 2013 | How to become a creative leader, How to innovate in a fast, simple and low risk way
According to a recent BCG report among executives worldwide, 76% stated that innovation was among their top three strategic priorities, while for CEOs it was a staggering 84%. These results beg the question, how can leaders build a more creative and innovative...
by Dr Ken Hudson | May 21, 2013 | Creative Thinking Techniques, How to become a creative leader
According to a 2010 IBM study among 1500 CEO’s, creativity is the most important quality for success. If this is the case it might be a good idea to check whether you are a creative leader. Try this quick quiz. Do you: 1. Play around with ideas before deciding...
by Dr Ken Hudson | May 3, 2013 | How to become a creative leader
In my research and consulting work with leaders in Australia and Asia over the past 15 years, I have gained a fundamental insight into how they approach innovation. These leaders believe there are 4 ways to innovate: top down; bottom up; inside out; and outside in....
by Dr Ken Hudson | Apr 2, 2013 | How to become a creative leader, Workshop Facilitator
For the last 10 years of my life, I’ve attended, designed or facilitated countless strategy or planning days. These have varied from a few leaders at a hotel in the city to major productions of hundreds of senior managers at exotic locations. And most of the time, a...
by Dr Ken Hudson | Mar 15, 2013 | How to become a creative leader, How to innovate in a fast, simple and low risk way
According to Harvard professor Clayton Christensen, about 30,000 new consumer products are launched in the US every year. Of these, up to 95% fail. I need to repeat this figure because it is so staggering: 95% of new consumer products fail. How has it come to this? In...
