by Dr Ken Hudson | Aug 24, 2015 | Creative Thinking Techniques, Disruption, How to accelerate idea generation, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, Speed Thinking, Workshop Facilitator
Do we need to think about disruption in a new way? How do you educate those bright young people that technology is the biggest disruptor of the world we live in? Dave Curran, Westpac, CIO, (The Australian, 20/8/15) On the surface you would have to agree with Dave...
by Dr Ken Hudson | May 15, 2014 | How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
For too long marketing and advertising has concentrated on acquiring new customers. I can understand this. When I was marketing director at American Express it was my prime responsibility. It was fun, sexy and easily measured. It was how careers were made....
by Dr Ken Hudson | Apr 30, 2014 | How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing
Generating profitable and sustainable revenue growth is difficult. It often requires challenging what has worked in the past. And thinking about markets, products and business models in new ways. It often will mean using a new process that is outside the usual...
by Dr Ken Hudson | Feb 14, 2014 | How to become a creative leader, How to grow your Revenue
Customer service is far too important just to be left to the customer service team. Likewise quality is everybody’s responsibility. But what about revenue growth you might be asking? My proposition is that every leader should have as one of their goals a revenue...
by Dr Ken Hudson | Jan 25, 2014 | Creative Thinking Techniques, Disruption, How to grow your Revenue, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to reinvent your product, brand, business or career, How to run an awesome Brainstorming Session, Workshop Facilitator
Managers and leaders often say they need ‘out-of-the-box’ ideas to grow their brands and businesses. They get together at their annual strategic planning days and talk about the business but they often ask me as a facilitator the same question. How do you create an...
