by Dr Ken Hudson | Jan 7, 2019 | Leadership
Many years ago I was a marketing director at American Express and managed a considerable number of staff. Every year we all had to submit to an annual performance review. I used to dread these as they were designed (I felt) to point out everything is was weak at. Not...
by Dr Ken Hudson | Dec 9, 2018 | Conference Speaker, Creative Problem Solving, How to become a creative leader, How to innovate in a fast, simple and low risk way, How to reinvent your product, brand, business or career, Workshop Facilitator
Small wins, tiny changes – big impact I have just finished reading Atomic Habits by James Clear. The 2018 book sub-title says it all – an easy and proven way to build good habits and break bad ones. In this case the author refreshingly delivers on his...
by Dr Ken Hudson | Oct 24, 2018 | Conference Speaker, How to become a creative leader, Workshop Facilitator
The new leadership imperative – customisation It used to be the case that successful leaders could customise their approach depending on the situation. But astute leaders need to now go the extra step. Leadership today is all about customisation. In particular,...
by Dr Ken Hudson | Aug 21, 2018 | Customer Experience, Disruption, Exponential Thinking, How to become a creative leader, SME's
Do we need some new thinking around the customer experience? Should we be thinking about enhancing the customer experience as a series of ‘S’ Curves? S Curves (short for Sigmoid Curves) were popularised by management writer Charles Handy. He writes, “the...
by Dr Ken Hudson | Aug 7, 2018 | Creative Problem Solving, Customer Experience, Disruption, Employee Experience, How to improve your Sales & Marketing, SME's
Is your customer expectation gap getting bigger? My daughter showed me a new app she has been using called Shazam. It is quite amazing as the app can recognise any song that is being played on the radio for example. I loved it. I started thinking of other applications...
