by Dr Ken Hudson | Jul 9, 2013 | How to become a creative leader, How to innovate in a fast, simple and low risk way
One of the more useful models we all seemed to learn in business school was the diffusion process (attributed to Everett Rogers?) which is the process by which a new product or service is accepted by the market. In this model there are 5 categories of adopters:...
by Dr Ken Hudson | Jun 26, 2013 | How to innovate in a fast, simple and low risk way
Consultants often complicate things. Perhaps if a new concept is presented in complicated terms they might look smarter. I’m not sure. But innovation in particular has become a seemingly complicated business. The end result is that less people are being less...
by Dr Ken Hudson | Jun 22, 2013 | How to innovate in a fast, simple and low risk way
According to survey after survey becoming a more innovative business is one of the top priorities of leaders. But where to start? We have found that a powerful and insightful place to commence is by conducting an Innovation Benchmark. In this way you can better focus...
by Dr Ken Hudson | Jun 14, 2013 | Creative Thinking Techniques, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
The Power of 3 For 10 years I was a part-time lecturer at a Business School in Sydney (UTS). During that time I created and taught a subject which i called Marketing Creativity. I became frustrated with the logical, linear marketing strategies developed by the...
by Dr Ken Hudson | Jun 6, 2013 | How to become a creative leader, How to innovate in a fast, simple and low risk way
According to a recent BCG report among executives worldwide, 76% stated that innovation was among their top three strategic priorities, while for CEOs it was a staggering 84%. These results beg the question, how can leaders build a more creative and innovative...
