by Dr Ken Hudson | Mar 6, 2014 | How to innovate in a fast, simple and low risk way
Neither the government nor the opposition has a Plan B for Qantas. Nor it seems does the Qantas Leadership team. But the obvious one is staring everyone in the face. It’s called Innovation. Qantas like most other Australian Businesses cannot compete on price nor...
by Dr Ken Hudson | Feb 27, 2014 | How to innovate in a fast, simple and low risk way
I met with a client this week and one of her key priorities was to accelerate and improve their innovation results. Her key question to me was: What is really stopping our managers from being more innovative? This is a good question. From my experience a better...
by Dr Ken Hudson | Feb 13, 2014 | Creative Thinking Techniques, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
As a marketing student many years ago I was taught the 4 P’s (i.e. product, price, place and promotion). I believe that we can use a similar framework to discuss creativity. The 4 P’s are: Perspective, Passion, Perseverance, Practice. 1. Perspective One of...
by Dr Ken Hudson | Feb 5, 2014 | Creative Thinking Techniques, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
Want to boost your creativity immediately? Here is the one action that creative people do more than others. It’s so simple. Creative people are better at capturing or recording their ideas. That’s it! But if you think about it this behaviour makes perfect...
by Dr Ken Hudson | Feb 3, 2014 | How to innovate in a fast, simple and low risk way
I recently had a meeting with a leader of a packaged goods company and we discussed her experiences in running a dedicated innovation center. This stimulated my thinking. What would a world-class innovation center look like? In my doctoral research I studied many...
