by Dr Ken Hudson | Aug 27, 2013 | How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session, Workshop Facilitator
I recently facilitated a 2 day brainstorming and ideation session for the marketing team of a major pet care brand. This particular division sells their products predominately through vets. The aim of the workshop was to generate some breakthrough new product,...
by Dr Ken Hudson | Jul 23, 2013 | How to innovate in a fast, simple and low risk way
To build a more innovative culture requires two simultaneous activities. You have to: – continuously generate big, new ideas and – be open to receiving them. If you create ideas that no-one wants to hear then this ends in frustration. On the other hand if...
by Dr Ken Hudson | Jul 15, 2013 | Creative Thinking Techniques, How to become a creative leader, How to innovate in a fast, simple and low risk way, Workshop Facilitator
Everyone has problems. The problem is that we do not know how to solve problems in a creative and effective way so they do not occur again and again. Here is a 4 step creative problem process i use when i facilitate workshops that you and a team can use to develop...
by Dr Ken Hudson | Jul 9, 2013 | How to become a creative leader, How to innovate in a fast, simple and low risk way
One of the more useful models we all seemed to learn in business school was the diffusion process (attributed to Everett Rogers?) which is the process by which a new product or service is accepted by the market. In this model there are 5 categories of adopters:...
by Dr Ken Hudson | Jun 26, 2013 | How to innovate in a fast, simple and low risk way
Consultants often complicate things. Perhaps if a new concept is presented in complicated terms they might look smarter. I’m not sure. But innovation in particular has become a seemingly complicated business. The end result is that less people are being less...
by Dr Ken Hudson | Jun 22, 2013 | How to innovate in a fast, simple and low risk way
According to survey after survey becoming a more innovative business is one of the top priorities of leaders. But where to start? We have found that a powerful and insightful place to commence is by conducting an Innovation Benchmark. In this way you can better focus...
