by Dr Ken Hudson | Feb 13, 2014 | Creative Thinking Techniques, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
As a marketing student many years ago I was taught the 4 P’s (i.e. product, price, place and promotion). I believe that we can use a similar framework to discuss creativity. The 4 P’s are: Perspective, Passion, Perseverance, Practice. 1. Perspective One of...
by Dr Ken Hudson | Feb 5, 2014 | Creative Thinking Techniques, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
Want to boost your creativity immediately? Here is the one action that creative people do more than others. It’s so simple. Creative people are better at capturing or recording their ideas. That’s it! But if you think about it this behaviour makes perfect...
by Dr Ken Hudson | Feb 3, 2014 | How to innovate in a fast, simple and low risk way
I recently had a meeting with a leader of a packaged goods company and we discussed her experiences in running a dedicated innovation center. This stimulated my thinking. What would a world-class innovation center look like? In my doctoral research I studied many...
by Dr Ken Hudson | Jan 31, 2014 | Creative Thinking Techniques, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
A friend of mine has just told me about a site called Springwise (www.springwise.com). It may have been around for a while but there is nothing like discovering a new source of ideas, creativity and innovation. The concept behind Springwise is this: Springwise.com —...
by Dr Ken Hudson | Jan 29, 2014 | How to become a creative leader, How to innovate in a fast, simple and low risk way
In my experience most leaders are very good at planning, driving a team towards a goal and working extremely hard. Yet most leaders have a gap in their skill set. For the most part they cannot innovate. They are not good at creativity. It is their biggest weakness....
by Dr Ken Hudson | Jan 26, 2014 | How to become a creative leader, How to innovate in a fast, simple and low risk way
Innovation according to all the surveys is one of the top priorities of leaders around the world. Yet most leaders struggle with how to do it. There are few role models and case studies are either dated or are written in retrospect when everything is neat and clear....
