by Dr Ken Hudson | Feb 17, 2026 | AI, Creative Problem Solving, How to run an awesome Brainstorming Session, Leadership, Switch Thinking
Nearly 80 years ago, advertising executive Alex Osborn introduced the concept of brainstorming. His insight was simple but powerful: if people felt safe to share ideas without judgment, creativity would flourish. He had a number of rules: Suspend criticism, aim for...
by Dr Ken Hudson | Nov 8, 2025 | AI, Creative Problem Solving, Creative Thinking Techniques, How to become a creative leader, How to run an awesome Brainstorming Session, Switch Thinking, Workshop Facilitator
There is a big debate today whether AI is creative. Or if this is a human only quality. The starting point might be to revisit: What is creativity? Most definitions of creativity seem to revolve around novelty and usefulness of ideas. I have a slightly different...
by Dr Ken Hudson | Jun 27, 2024 | Conference Speaker, Creative Problem Solving, Creative Thinking Techniques, How to become a creative leader, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session, Switch Thinking, Workshop Facilitator
Imagine if your mind was free. Free to continuously explore, play, create, solve, challenge, learn and grow. Imagine what you (and your team) could achieve. Imagine if you were not trapped by your (often) rigid set of assumptions and beliefs. You would be free to...
by Dr Ken Hudson | Oct 25, 2023 | Creative Problem Solving, How to accelerate idea generation, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session, Leadership
There are two broad ways to generate new ideas. The first is to create new ideas via say a brainstorming session or my new Switch Thinking process. This approach is slow, can be risky and waste time and effort. But it can also produce an occasional big, new idea that...
by Dr Ken Hudson | Jun 27, 2022 | Creative Thinking Techniques, How to accelerate idea generation, How to run an awesome Brainstorming Session, Workshop Facilitator
Switch Thinking is a new concept that I have developed based on an insight. Whilst watching bilingual people i noticed how easily and quickly they could switch from one language to another. Not only did they switch languages but they seem to switch cultural...
by Dr Ken Hudson | Aug 14, 2018 | Creative Problem Solving, Creative Thinking Examples, Creative Thinking Techniques, How to become a creative leader, How to run an awesome Brainstorming Session, Workshop Facilitator
Tools to generate big, new ideas Just over 10 years ago I wrote a book called The Idea Generator (Allen & Unwin). The book contains various tools to help individuals, groups and teams to create new ideas. I have tested all of these idea generation tools with...
