Blog
In these posts I try and challenge, stretch and inspire new ideas & conversations.
How to improve your customer retention
For too long marketing and advertising has concentrated on acquiring new customers. I can understand this. When I was marketing director at American Express it was my prime responsibility. It was fun, sexy and easily measured. It was how careers were made....
How to unlock new revenue growth opportunities
Generating profitable and sustainable revenue growth is difficult. It often requires challenging what has worked in the past. And thinking about markets, products and business models in new ways. It often will mean using a new process that is outside the usual...
Ideas Blitz – our new, mini brainstorming tool is out now!
We are very excited to announce that Ideas Blitz -- our new web site and mobile app is now launched. Ideas Blitz is like a mini brainstorming tool for individuals and groups. It is the ideal tool if you need to generate a new idea or solve a problem in a...
Is this the world’s best video on Brainstorming?
Ken's latest video on brainstorming Ken the character (created by Dr Ken hudson the real person) is at it again. He (with some help from his friends) has created a short, fun, engaging video on how to design and run an awesome brainstorming session. It is filled with...
The 5 W’s and H of Innovation success
I spend a great deal of my time working with leaders to help them improve and accelerate their innovation results. It’s a wonderful life because I love what I do and helping individuals and teams unlock their creativity seems a worthwhile activity. My starting point...
What is the best definition of innovation?
There are many definitions of innovation. Here are a few and my thoughts.
Welcome to our awesome creativity tool video
Have a look at our first creativity tool video. It’s short, fun and you will meet Ken.
There is a Plan B for Qantas — its called Innovation
Rather than concentrating on slashing costs and government assistance, Qantas would be better served by trying to become more innovative.
A strategic planning facilitation tool with a difference
How can leaders create the future? In this blog I discuss a tool any group can use in their next strategic planning day to do just that.