It’s Exponential not Linear!

Last Sunday I played soccer and it was a hard-fought game between two evenly matched teams.

The scores were 1 all with about 10 minutes to go.

Then we scored and before you knew it we had scored 3 more goals and the game finished at 4 goals to 1.

The interesting aspect about this game is the scoreboard did not reflect the closeness of the game.

In the last 10 minutes we lifted and perhaps they dropped their intensity and 3 goals resulted.

The difference in the last 10 minutes of our soccer game was exponential rather than linear.

My point is this.

Innovation growth today is much more likely to be exponential rather than linear.

Just study the growth curves of say the number of people using Facebook, Instagram or Snapchat.

Or the number of people adopting cable TV or using Google.

The number increases at an increasing rate.

This is why I have developed 100x Innovation.

It’s based on exponential rather than linear growth.

The 100x Innovation Curve:

The curve has two dimensions:

People Growth on one dimension and Business Growth on the other.

And the curve goes from:

1x – small, bite size changes, ideas, solutions or projects; to

10x – game-changing new products or services or 10x people being engaged in innovation; to

100x – a total industry or organisational-wide transformation.

The idea is to move from one point in the curve to the other – as fast as you can.

It’s a new way to think about innovation.

And it provides a new language to talk about innovation, change and growth.

The other feature of 100x innovation is that it combines people growth with business growth.

The goal is to have more people, being more innovative, more often.

The end result is exponential growth in the business and culture.

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