by Dr Ken Hudson | Aug 27, 2014 | Creative Thinking Techniques, How to become a creative leader, How to innovate in a fast, simple and low risk way
Creativity today has to be SMART With the rise of smart products it also makes sense for creativity itself to be smart. Simply being creative for creativity’s sake may be fun and personally rewarding. But in an applied setting it is often a waste of time and...
by Dr Ken Hudson | Aug 8, 2014 | Creative Thinking Techniques, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
The Share a Coke campaign In 2011, Coca-Cola in Australia was facing a more aggressive and crowded market-place. It briefed a number of agencies to come up with a new campaign idea that would increase consumption of Coca-Cola over the summer period and get people...
by Dr Ken Hudson | May 24, 2014 | How to become a creative leader, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career, Workshop Facilitator
I was a former marketing director at American Express and every year every product or brand manager completed their marketing plans with a section titled Competitive Analysis. In my years as a facilitator i have seen this process repeated again and again. This is a...
by Dr Ken Hudson | May 15, 2014 | How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
For too long marketing and advertising has concentrated on acquiring new customers. I can understand this. When I was marketing director at American Express it was my prime responsibility. It was fun, sexy and easily measured. It was how careers were made....
by Dr Ken Hudson | Apr 30, 2014 | How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing
Generating profitable and sustainable revenue growth is difficult. It often requires challenging what has worked in the past. And thinking about markets, products and business models in new ways. It often will mean using a new process that is outside the usual...
