by Dr Ken Hudson | Jun 3, 2014 | Employee Experience, How to become a creative leader, How to innovate in a fast, simple and low risk way
I have conducted numerous innovation training sessions over the years and there are few principles i tend to follow. 1. Ask for volunteers Like any subject it is difficult to force people to be innovative, particularly if they do not want to be there in the first...
by Dr Ken Hudson | Jun 3, 2014 | Employee Experience, How to become a creative leader, How to innovate in a fast, simple and low risk way
Change is hard. Particularly if you are trying to change an entire culture. It seems to me that you have two options — you can force change or try and engage others in making a change. Forcing change is sometimes necessary but rarely sustainable e.g. you go to...
by Dr Ken Hudson | Jun 2, 2014 | How to become a creative leader, How to innovate in a fast, simple and low risk way
I like many other have been captivated by the stories of the big innovators and the game-changing, disruptive products, services and business models. But from my experience there are many downsides to focussing on this approach which we sometimes forget to mention. As...
by Dr Ken Hudson | May 24, 2014 | How to become a creative leader, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career, Workshop Facilitator
I was a former marketing director at American Express and every year every product or brand manager completed their marketing plans with a section titled Competitive Analysis. In my years as a facilitator i have seen this process repeated again and again. This is a...
by Dr Ken Hudson | May 15, 2014 | How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
For too long marketing and advertising has concentrated on acquiring new customers. I can understand this. When I was marketing director at American Express it was my prime responsibility. It was fun, sexy and easily measured. It was how careers were made....
