by Dr Ken Hudson | Jun 2, 2014 | How to become a creative leader, How to innovate in a fast, simple and low risk way
I like many other have been captivated by the stories of the big innovators and the game-changing, disruptive products, services and business models. But from my experience there are many downsides to focussing on this approach which we sometimes forget to mention. As...
by Dr Ken Hudson | May 24, 2014 | How to become a creative leader, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career, Workshop Facilitator
I was a former marketing director at American Express and every year every product or brand manager completed their marketing plans with a section titled Competitive Analysis. In my years as a facilitator i have seen this process repeated again and again. This is a...
by Dr Ken Hudson | May 15, 2014 | How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
For too long marketing and advertising has concentrated on acquiring new customers. I can understand this. When I was marketing director at American Express it was my prime responsibility. It was fun, sexy and easily measured. It was how careers were made....
by Dr Ken Hudson | Apr 30, 2014 | How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing
Generating profitable and sustainable revenue growth is difficult. It often requires challenging what has worked in the past. And thinking about markets, products and business models in new ways. It often will mean using a new process that is outside the usual...
by Dr Ken Hudson | Apr 13, 2014 | How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session
Ken’s latest video on brainstorming Ken the character (created by Dr Ken hudson the real person) is at it again. He (with some help from his friends) has created a short, fun, engaging video on how to design and run an awesome brainstorming session. It is filled...
