by Dr Ken Hudson | Jan 11, 2014 | Creative Thinking Techniques
In baseball, a switch-hitter is a player who bats both right-handed and left-handed — right-handed against left-handed pitchers, and left-handed against right-handed pitchers (Wikepedia). For baseball followers this is second nature. But what relevance does this...
by Dr Ken Hudson | Nov 27, 2013 | Creative Thinking Techniques, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing
Coca-Cola’s Jonathon Mildenhall is a Senior Vice President of Integrated Marketing Communications and Design Excellence for North America. He was recently interviwed for an advertising and marketing magazine and stated: ‘Creativity is a competitive...
by Dr Ken Hudson | Nov 21, 2013 | Creative Thinking Techniques, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
I am writing this post in a cafe — its a place where I do much of my creative thinking. There is a sign in the window which offers half-price pasta meals on tuesday. As I drive to my next meeting I see a sign offering cut-price golf fees on monday &...
by Dr Ken Hudson | Nov 14, 2013 | Creative Thinking Techniques, How to accelerate idea generation, How to become a creative leader, How to run an awesome Brainstorming Session, Speed Thinking
I recently asked a HR manager of a major retailer who have been using the Ideas Blitz tool (and app) for some time now when they were using it and what were the benefits. Ideas Blitz is a simple, practical, fast creative thinking tool that can be used by an individual...
by Dr Ken Hudson | Nov 1, 2013 | Creative Thinking Techniques, How to become a creative leader, Workshop Facilitator
I have just returned from Shanghai where I was one of the speakers at an innovation conference. Speaker after speaker talked about the many and varied different innovation processes and the need to become more consumer driven. I agree with all of them. But...
