The concept of small losses

The concept of small losses

In this video Dr Ken Hudson the inventor of Small Wins Innovation explains the flip side of this approach. Small Losses. These are the small, frustrating things that drive customers and consumers mad. These small losses can mean a loss to the customer and a loss to...
Why innovation is more than new products

Why innovation is more than new products

In this video Dr Ken Hudson explains why it is important to think of innovation as a broader concept than developing new products. Innovation is also not limited to disruptive types. Small Wins Innovation is an approach that can be applied to any activity, by any...

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