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The Power of 3
For 10 years I was a part-time lecturer at a Business School in Sydney (UTS). During that time I created and taught a subject which i called Marketing Creativity.
I became frustrated with the logical, linear marketing strategies developed by the post-graduate students. There was nothing particularly wrong with their work but it seemed to me that the students only explored a narrow range of potential strategic options.
To overcome this I developed a a creative thinking tool which I called The Power of 3.
Using this tool I asked students to generate:
1. A business-as-usual approach
2. A different one and
3. A radical option..
The effect was immediate.
Suddenly students were demonstrating bigger, broader and more original thinking.
I have since introduced this creative thinking tool to a range of organisational managers and leaders with a similar dramatic impact.
The Power of 3 has a number of powerful benefits:
a. It is simple and easy to communicate, learn and apply.
b. It can be used by individuals and groups, every day for almost any purpose.
c. The Power of 3 gives people permission to introduce those left-field, slightly risky ideas.
d. Indeed it creates an expectation of creativity and we know from research that expectations are a major factor in driving performance.
e. The quality and quantity of ideas improves.
f. It provides a language and a structure to talk about creativity and innovation.
g. It not only improves the effectiveness of ideas but the openness of ideas.
h. What’s more The Power of 3 is a wonderful way of evaluating and selling ideas.
Building a more innovative culture requires more people, to be more creative, more often.
The Power of 3 is perhaps the single best way I have found to empower all employees, unleash their amazing ideas and increase the number of creative conversations and interactions.
I would love to show you how The Power of 3 could benefit your organisation.
Yours in ideas (to the power of 3).
Ken Hudson |
