Ever been bombarded with choice?
Of course you have.
I walk into a bottle shop and have no clue as to what to buy much less even where to start.
I walk into a clothes shop and have a similar experience.
I need help.
This is why a sign like the one above is so powerful.
In this creative thinking example the staff have arranged the top ten selling books in an easy and simple manner.
It’s a cool idea.
Suddenly I feel like they have helped me navigate through thousands of books by pointing out which books are the most popular.
This does not mean I will buy any of these but it’s a helpful start.
What can you do to help make the consumer decision making journey a more productive, enjoyable and less stressful one?