Ever been bombarded with choice?

Of course you have.

I walk into a bottle shop and have no clue as to what to buy much less even where to start.

I walk into a clothes shop and have a similar experience.

I need help.

This is why a sign like the one above is so powerful.

In this creative thinking example the staff have arranged the top ten selling books in an easy and simple manner.

It’s a cool idea.

Suddenly I feel like they have helped me navigate through thousands of books by pointing out which books are the most popular.

This does not mean I will buy any of these but it’s a helpful start.

What can you do to help make the consumer decision making journey a more productive, enjoyable and less stressful one?

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