I found this creative thinking example at my local fish restaurant.

It’s a simple sign on one of the walls which outlines the values and philosophy behind the restaurant.

It reeks of pride in the food, the raw materials and the presentation.

The sign also sets a customer expectation in a more personal, intimate way.

Another thing I love in this creative thinking example is that the owners have transformed an otherwise functional piece of real estate (i.e. the wall) into a giant billboard of warmth and personality.

Key Lesson:
What existing assets could you transform to grow your brand or business?

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