by Dr Ken Hudson | Nov 27, 2013 | Creative Thinking Techniques, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing
Coca-Cola’s Jonathon Mildenhall is a Senior Vice President of Integrated Marketing Communications and Design Excellence for North America. He was recently interviwed for an advertising and marketing magazine and stated: ‘Creativity is a competitive...
by Dr Ken Hudson | Nov 21, 2013 | Creative Thinking Techniques, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
I am writing this post in a cafe — its a place where I do much of my creative thinking. There is a sign in the window which offers half-price pasta meals on tuesday. As I drive to my next meeting I see a sign offering cut-price golf fees on monday &...
by Dr Ken Hudson | Oct 21, 2013 | Creative Thinking Techniques, Employee Experience, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
According to a recent survey conducted by The University of Melbourne and the Australian Institute of Management, organisations that can build a systematic innovation capability have a competitive advantage over others that do not. As Tony Gleeson, CEO of the...
by Dr Ken Hudson | Aug 27, 2013 | How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session, Workshop Facilitator
I recently facilitated a 2 day brainstorming and ideation session for the marketing team of a major pet care brand. This particular division sells their products predominately through vets. The aim of the workshop was to generate some breakthrough new product,...
by Dr Ken Hudson | Jul 24, 2013 | Creative Thinking Techniques, How to improve your Sales & Marketing, How to run an awesome Brainstorming Session, Workshop Facilitator
Want better, more original ideas? A good starting place is to consider what sort of mood you are in. A meta-analysis conducted by academics at the University of Amsterdam confirmed what we know intuitively: you are more creative when you are in a positive mood. The...
by Dr Ken Hudson | Jun 14, 2013 | Creative Thinking Techniques, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
The Power of 3 For 10 years I was a part-time lecturer at a Business School in Sydney (UTS). During that time I created and taught a subject which i called Marketing Creativity. I became frustrated with the logical, linear marketing strategies developed by the...
