by Dr Ken Hudson | Jan 13, 2014 | Creative Thinking Techniques, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing
We are holidaying at the moment in Hawaii one of the most beautiful places in the world. And one of my favourite things to do is to wander around the galleries of Peter Lik. Peter is an Australian born (now US citizen) who is an internationally awarded photographer....
by Dr Ken Hudson | Nov 27, 2013 | Creative Thinking Techniques, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing
Coca-Cola’s Jonathon Mildenhall is a Senior Vice President of Integrated Marketing Communications and Design Excellence for North America. He was recently interviwed for an advertising and marketing magazine and stated: ‘Creativity is a competitive...
by Dr Ken Hudson | Nov 21, 2013 | Creative Thinking Techniques, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
I am writing this post in a cafe — its a place where I do much of my creative thinking. There is a sign in the window which offers half-price pasta meals on tuesday. As I drive to my next meeting I see a sign offering cut-price golf fees on monday &...
by Dr Ken Hudson | Oct 21, 2013 | Creative Thinking Techniques, Employee Experience, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
According to a recent survey conducted by The University of Melbourne and the Australian Institute of Management, organisations that can build a systematic innovation capability have a competitive advantage over others that do not. As Tony Gleeson, CEO of the...
by Dr Ken Hudson | Aug 27, 2013 | How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session, Workshop Facilitator
I recently facilitated a 2 day brainstorming and ideation session for the marketing team of a major pet care brand. This particular division sells their products predominately through vets. The aim of the workshop was to generate some breakthrough new product,...
by Dr Ken Hudson | Jul 24, 2013 | Creative Thinking Techniques, How to improve your Sales & Marketing, How to run an awesome Brainstorming Session, Workshop Facilitator
Want better, more original ideas? A good starting place is to consider what sort of mood you are in. A meta-analysis conducted by academics at the University of Amsterdam confirmed what we know intuitively: you are more creative when you are in a positive mood. The...