by Dr Ken Hudson | Aug 12, 2014 | Creative Thinking Techniques, How to accelerate idea generation, How to become a creative leader, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session, Speed Thinking
What would you do if you weren’t afraid? This provocative question was first posed by author Spencer Johnson. Spencer wrote a number of books and perhaps his most famous one was Who Moved My Cheese? I love this question. It suggests what hold most of us back is...
by Dr Ken Hudson | Aug 8, 2014 | Creative Thinking Techniques, How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
The Share a Coke campaign In 2011, Coca-Cola in Australia was facing a more aggressive and crowded market-place. It briefed a number of agencies to come up with a new campaign idea that would increase consumption of Coca-Cola over the summer period and get people...
by Dr Ken Hudson | Aug 6, 2014 | Employee Experience, How to become a creative leader, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session
Big wins vs small wins innovation One of the most common questions i receive when I am running workshops with leaders on small wins innovation is this. What are the key differences between big wins innovation and small wins? Here is a quick summary: Scale: Big Wins...
by Dr Ken Hudson | Aug 6, 2014 | Employee Experience, How to become a creative leader, How to innovate in a fast, simple and low risk way
How small wins can build confidence and success I have just finished reading (again) a book by Harvard Professor, Rosabeth Moss Kanter, called Confidence (2004). She outlines a number of key strategies to help leaders and managers in particular to regain confidence...
by Dr Ken Hudson | Jul 23, 2014 | How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
The Little Bets Book I have just finished reading a wonderful book called Little Bets by Peter Sims — How breakthrough ideas emerge from small discoveries. In this book he gives numerous case studies of how many successful people from comedians to business...
by Dr Ken Hudson | Jul 23, 2014 | How to become a creative leader, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
The story of Zendesk I have often wondered if the leaders of a successful company always knew they would make it. I have also wondered if a seemingly big idea for a business was always obvious or only in retrospect? This is the story of a fabulously successful...
