by Dr Ken Hudson | Nov 23, 2012 | Creative Thinking Techniques, How to grow your Revenue, Workshop Facilitator
One of the key concepts in advertising, PR and marketing is the definition of a ‘market’. Typically a market has been defined in terms of a product rather than a how a customer might define their range of choices. For example, a few years ago I designed and...
by Dr Ken Hudson | Nov 22, 2012 | How to grow your Revenue, How to innovate in a fast, simple and low risk way
If you read the press, every commentator is writing about the need to improve productivity. This is important and must be done. However, it is not enough. In my travels, leaders and business owners are having quite a different conversation. Their key challenge is...
by Dr Ken Hudson | Nov 20, 2012 | Creative Thinking Techniques, How to grow your Revenue
One of the key challenges of leaders is to try and anticipate your competitor’s next move. If you can, you are better prepared and you also might be able to preempt their move. Many managers rely on a form of competitive analysis as part of an annual planning session....
