by Dr Ken Hudson | Sep 22, 2015 | Disruption, How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to reinvent your product, brand, business or career
Competitors are no longer right in front of you In the pre-disruption days, competition were defined by what industry a company belonged to. Banks competed against other banks for example and whilst every player was not happy this demarkation did suggest that at least...
by Dr Ken Hudson | Aug 27, 2015 | Creative Thinking Techniques, Employee Experience, How to accelerate idea generation, How to become a creative leader, How to boost your productivity, How to grow your Revenue, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session
Disruptive innovation is everywhere it seems There’s an ongoing fixation with the next Uber, Netflix, WhatsApp or Airbnb. Even perennial technology darlings such as Twitter or Facebook seem, well, so yesterday. It’s intoxicating, heady stuff as one technological...
by Dr Ken Hudson | May 15, 2014 | How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way
For too long marketing and advertising has concentrated on acquiring new customers. I can understand this. When I was marketing director at American Express it was my prime responsibility. It was fun, sexy and easily measured. It was how careers were made....
by Dr Ken Hudson | Apr 30, 2014 | How to become a creative leader, How to grow your Revenue, How to improve your Sales & Marketing
Generating profitable and sustainable revenue growth is difficult. It often requires challenging what has worked in the past. And thinking about markets, products and business models in new ways. It often will mean using a new process that is outside the usual...
by Dr Ken Hudson | Feb 14, 2014 | How to become a creative leader, How to grow your Revenue
Customer service is far too important just to be left to the customer service team. Likewise quality is everybody’s responsibility. But what about revenue growth you might be asking? My proposition is that every leader should have as one of their goals a revenue...
by Dr Ken Hudson | Jan 25, 2014 | Creative Thinking Techniques, Disruption, How to grow your Revenue, How to improve your Sales & Marketing, How to innovate in a fast, simple and low risk way, How to reinvent your product, brand, business or career, How to run an awesome Brainstorming Session, Workshop Facilitator
Managers and leaders often say they need ‘out-of-the-box’ ideas to grow their brands and businesses. They get together at their annual strategic planning days and talk about the business but they often ask me as a facilitator the same question. How do you create an...
