by Dr Ken Hudson | Feb 18, 2013 | How to become a creative leader, How to innovate in a fast, simple and low risk way
I was fortunate in my working life to spend 10 years at Citibank and American Express. Both of these companies used direct marketing extensively. This was a discipline that placed a premium on testing new approaches, measuring the results and comparing these results...
by Dr Ken Hudson | Feb 18, 2013 | How to become a creative leader, How to innovate in a fast, simple and low risk way
We’re drawn to the image of the lone genius whose mystical moment of insight changes the world. But the lone genius is a myth; instead, it’s group genius that generates breakthrough innovation.’ Professor Keith Sawyer, The Creative Power of Collaboration, 2007, page...
by Dr Ken Hudson | Feb 17, 2013 | How to become a creative leader, How to innovate in a fast, simple and low risk way
Leaders often ask me how to build a more innovative organisation? My answer is always the same. I ask them how much do they talk about innovation? Sometimes this elicits puzzled looks. My point is this. Leaders have to send direct, clear messages that innovation is...
by Dr Ken Hudson | Feb 16, 2013 | How to become a creative leader, How to innovate in a fast, simple and low risk way
According to the old maxim, what gets measured gets done. Yet according to a BCG study of a few years ago (i suspect nothing much has changed): ‘Only 41 percent of respondents said that their company is measuring (innovation) effectively. Customer satisfaction...
by Dr Ken Hudson | Feb 13, 2013 | How to become a creative leader, How to innovate in a fast, simple and low risk way
Leaders want breakthrough ideas and innovation. Or at least that is what they say they want. According to a recent BCG report of executives worldwide, 76% said innovation was among their top three strategic priorities. For CEOs it was a staggering 84%. But how can you...
by Dr Ken Hudson | Jan 23, 2013 | How to become a creative leader
According to management guru and author, Peter Drucker, leaders have to be able to do the right things (effectiveness) as well as to do things right (efficiency). But in an era of hyper-competition and increasing customer expectations leaders also have to do things...
