by Dr Ken Hudson | Nov 23, 2012 | Creative Thinking Techniques, How to grow your Revenue, Workshop Facilitator
One of the key concepts in advertising, PR and marketing is the definition of a ‘market’. Typically a market has been defined in terms of a product rather than a how a customer might define their range of choices. For example, a few years ago I designed and...
by Dr Ken Hudson | Nov 23, 2012 | Creative Thinking Techniques, How to accelerate idea generation, How to innovate in a fast, simple and low risk way, How to run an awesome Brainstorming Session, Workshop Facilitator
For years I have heard managers and leaders say we need an ‘out of the box’ idea. This got me thinking in my role as a workshop and Strategic Planning Facilitator — how would you know if an idea was out of the box if you did not know what the box...
by Dr Ken Hudson | Nov 22, 2012 | Creative Thinking Techniques, How to accelerate idea generation, Workshop Facilitator
A large part of what I do is to facilitate groups of managers and leaders and help them solve problems or develop new strategies or products in new and different ways. I have been doing this for the past 10 years. During this time I came across what I thought was a...
by Dr Ken Hudson | Nov 22, 2012 | Creative Thinking Techniques, How to run an awesome Brainstorming Session
One of the most widely used creative problem solving processes was developed by Alex Osborn (father of Brainstorming) and Sidney Parnes. It has been around for 50 years and has stood the test of time as a structured way of addressing problems. The Osborn-Parnes model...
by Dr Ken Hudson | Nov 22, 2012 | Creative Thinking Techniques, How to innovate in a fast, simple and low risk way
From my research, most creativity emerges from the many spontaneous interactions that occur throughout an organisation. As Steve Jobs notes, “Innovation is fostered by ad-hoc meetings of six people called by someone who thinks he has figured out the coolest new thing...
by Dr Ken Hudson | Nov 22, 2012 | Creative Thinking Techniques, How to become a creative leader, Workshop Facilitator
In my problem-solving model which I outlined in my first book (The Idea Generator, 2007), I outlined how many leaders get ‘stuck’ in their thinking (and action). My contention is that if you always define a problem in the same way and you view it in the same way, not...
