by Dr Ken Hudson | Nov 22, 2012 | How to accelerate idea generation, How to run an awesome Brainstorming Session
Brainstorming was developed some 50 years ago by a US advertising guru called Alex Osborn. His key insight was that people could be more creative if they could express their ideas without being evaluated and judged (research supports this). Osborn predicted that a...
by Dr Ken Hudson | Nov 12, 2012 | Creative Thinking Techniques, How to become a creative leader, How to run an awesome Brainstorming Session
Does this sound familiar? Your team has just run a successful brainstorming or Ideas Blitz session and you have generated some amazing ideas or solutions. Then you go and sell these to your boss and they are all rejected. What just happened? How might you increase...
by Dr Ken Hudson | Nov 11, 2012 | How to accelerate idea generation, How to run an awesome Brainstorming Session
Brainstorming was invented by an American Advertising guru named Alex Osborn. He wrote extensively about his new idea generation tool in a book called Applied Imagination way back in 1957. The tool has many advantages — it is simple, popular, easy to learn, it...
