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In these posts I try and challenge, stretch and inspire new ideas & conversations.

How to improve your Brainstorming results

How to improve your Brainstorming results

Brainstroming was invented by an American advertising guru named Alex Obsorn. The tool has many advantages — it is simple, popular, easy to learn, fun and feels creative. There is one drawback however.

For the most part it doesn’t work.

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How to enhance your group creativity

How to enhance your group creativity

One of the most fundamental ways of making your group or team more creative (particularly new ones) is to increase the level of diversity. It’s kinda obvious but often overlooked.

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“Imagination @Speed is more important than knowledge (with due deference to Mr Einstein).”

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