‘Imagination is more important than knowledge.’

Albert Einstein


Though progress starts with the imagination, only work can make things happen. And work itself works best when fueled, again by the imagination.’

Theodore Levitt, Marketing Professor.


‘Imagination is the highest kite that one can fly.’

Lauren Bacall, Actor


‘Challenger (brands) …..need to engage the imagination and emotion of consumers who think their needs already satisfied by the brand leader.’

Adam Morgan, author, Eating The Big Fish.


‘Imagination is the beginning of creation. You imagine what you desire; you will what you imagine; and at last you create what you will.’

George Bernard Shaw.


Imagination governs the world.’



‘The imagination is like a muscle: it strengthens through use.’

John Kao, author of Jamming.


‘What is now proved was once only imagined.

William Blake.


Imagination is the eye of the soul.’

Joseph Joubert


‘It is the spirit of the age to believe that any fact, no matter how suspect, is superior to any imaginative exercise, no matter how true.’

Gore Vidal.


‘For the first time in history we can work backward from our imagination rather than forward from our past.’

Gary Hamel, author, Leading the Revolution, pg. 10.


I used to work a lot on imagery, to picture the race in my mind. I had a few faults in my race that I had to iron out and the way I would do it was to imagine that when I went out there I was doing it right.’

Debbie Flintoff King, 400 metre Olympic Gold Medalist.


‘There is nothing like a dream to create the future.’

Victor Hugo.


‘Imagination is not opposed to rationality, but is that which can give rational thinking life, energy and enriched meaning.’

Kieran Eagan.


‘As an inclusive quality, imagination is thus our primary force for progress, whatever progress is.’

John Raulston Saul.


‘The world of reality has its limits; the world of imagination is boundless.’

Jean-Jacques Rousseau.


‘Consistency is the last refuge of the unimaginative.’

Oscar Wilde.


‘Let us dream gentleman.’



Active imagination requires a state of reverie, half-way between sleep and waking.’

Carl Jung.


I suppose the only real limitations we had were our imaginations.’

Nick Green, member of the Oarsome Foursome, Gold Medal winning rowing team.


‘Imagination is no longer conceived as simplistically opposed to perception and reason; rather, perception and reason are recognised as being always informed by the imagination.’

Richard Tarnis.


‘Science may set limits to knowledge, but should not set limits to imagination.’

Bertrand Russell.


‘Imagination has only been truly liberating when it has been constructive, when it has arranged a fertile marriages between images and sensations, when it has not only dissolved the obstacles confronting it, but also recombined them so that they become useful, when it has spotted both what is unique and what is universal in them.’

Theodore Zeldin


‘I have a dream….’

Martin Luther King.


‘It (imagination) is certainly the opposite of linear rational thought. And to a manager wedded to the linear, anything lateral is frightening.’

John Ralston Saul


Nothing drives progress like the imagination. The idea proceeds the deed.’

Theodore Levitt, marketing professor.


To use your imagination, to dream what might be and then to power the dream with persistence; that’s what makes a champion.’

Bryce Courtenay, writer.


Before every success, there is a dream, a goal, a vision of the future.’

Professor Elkhonon Goldberg.


‘Connect, Always Connect.’

Arthur Koestler, Author, The Act of Creation.


In all chaos there is a cosmos; in all disorder a secret order.’

Carl Jung.


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