Switch Thinking is built on an insight watching bilingual people switch languages.

I wondered if you could learn to switch languages perhaps you could also develop an ability to switch the way you think.

I call this Switch Thinking.

By switching your thinking you might be able to create an everyday moment of genius.

And if you can experience one, perhaps you can create another moment of genius (for yourself or someone else).

Suddenly what you thought was possible is expanded.

You have unlocked your mind. 

Wouldn’t that be amazing?

Switch Thinking is fast, fun, and energising.

It can help you see a situation in a new way and better understand the perspectives of others.

Switch Thinking uses new metaphors such as Box Mode (i.e. structured) and Ball Mode (i.e. playful, imaginative).

It’s driven by human creativity supercharged by AI.

You can use Switch Thinking anywhere, anytime, on any challenge.