I found this creative thinking example in a supermarket whilst I was shopping.

Such a lovely idea.

The sign provides simple, visual and useful information to make your shopping easier.

And with more and more emphasis on self-service these types of ideas that provide valuable advice will become even more important.

The Avocado sign is also a nice example of a win – win.

It provides valuable advice to the consumer and draws attention to this product which might lead to more sales.

It also provides consumers with a way to judge the freshness of this supermarket’s products vs its competitors.

Another win.

Creative Thinking examples are everywhere – all you have to do is start looking for them.

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